Many software developers have moved to a subscription based model. There are a few who haven’t though, and they have their reasons. For a new developer, it’s a tough decision deciding which way to go. We know, we’ve been there!…
The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most…
So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a…
Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be…
Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why…
What is the GDPR? The General Data Protection Regulation (GDPR) is a regulation made by the EU to protect individual rights to privacy, consent, and control over personal data. The GDPR only allows personal data to be gathered under strict…
We all know that trust is super important when it comes to sales conversion. However, studies have found that trust is a really complex thing to build and involves all aspects of your business, including brand, products, communication quality, and…
What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they…
So you’ve just set up your business and it’s time to get paid via PayPal. You’ve likely already discovered that you can only set up 1 IPN (instant payment notification) URL on you PayPal Business account, so you are unable…
Every business that uses WooCommerce Bookings has a vastly different setup for their bookable products. This guide will show you how to export and import any bookable product as well as the global availability rules for stores. We’ve often had…
