Category Tips and Tricks

I’ve just got an email from Josh who has purchased one of our plugins. He’d like to know how we run our plugin subscriptions. What plugin is it that you use for your account subscriptions? I find it very nice…

Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why…

What is the GDPR? The General Data Protection Regulation (GDPR) is a regulation made by the EU to protect individual rights to privacy, consent, and control over personal data. The GDPR only allows personal data to be gathered under strict…

We all know that trust is super important when it comes to sales conversion. However, studies have found that trust is a really complex thing to build and involves all aspects of your business, including brand, products, communication quality, and…

What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they…