HUMANITY-2020
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Many software developers have moved to a subscription based model. There are a few who haven’t though, and they have their reasons. For a new developer, it’s a tough decision deciding which way to go. We know, we’ve been there! So for any new developers out there, or any seasoned developers who feel the need […]
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The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most time and resources into keeping. It’s also important to know which customers aren’t giving your […]
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So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a good time to switch to a red button, right? WRONG! Sure, you’ve observed a difference […]
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Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be getting more clicks from your email campaigns. Enter A/B testing…. What is A/B testing? A/B […]
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Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why you should pay more attention to branding and color. Why do we even need to […]
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What is the GDPR? The General Data Protection Regulation (GDPR) is a regulation made by the EU to protect individual rights to privacy, consent, and control over personal data. The GDPR only allows personal data to be gathered under strict conditions, and it is the responsibility of the website owner to respect the rights of […]
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We all know that trust is super important when it comes to sales conversion. However, studies have found that trust is a really complex thing to build and involves all aspects of your business, including brand, products, communication quality, and perceived value for money. We’ve included some tips on making sure your online store is […]
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What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they can also help with analytics and targeted advertising. There’s heaps more information about the different […]
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So you’ve just set up your business and it’s time to get paid via PayPal. You’ve likely already discovered that you can only set up 1 IPN (instant payment notification) URL on you PayPal Business account, so you are unable to correctly set up payment notifications for your new WooCommerce store. This is a common […]
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Every business that uses WooCommerce Bookings has a vastly different setup for their bookable products. This guide will show you how to export and import any bookable product as well as the global availability rules for stores. We’ve often had to import our customers’ bookable products into our development server for testing with our Availability […]
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If you’re like me and take some time adjusting to change, you’ll want to know some handy shortcuts to make life easier and editing faster in the new Gutenberg block editor. Here’s a list of some keyboard shortcuts that I found most useful in saving my precious fingers from having to click all the time. […]
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On June 12, 2019 the WooCommerce team released a new plugin extension for WooCommerce Bookings. Yes that’s right, it’s an Availability Extension which users have been asking for since June 26, 2014 on the WooCommerce ideas board, but is it really what people have been asking for? Let me try to sum up the plugin […]
