I’m Morgan Hvidt,
founder of Puri.io 👋
I’ve been obsessed with the idea of creating things out of nothing.
After all these years, it’s still mind blowing how I can a WooCommerce plugin from a laptop which helps people around the word!
My Journey with Puri.io
My journey into the world of web development began when I studied Multimedia Design and Communication in Denmark. During my studies, I had my first introduction to web development and WordPress and I was hooked. The ability to create something from nothing, to solve problems with code, and to help businesses grow online fascinated me.After completing my studies, I knew I wanted to dive deeper into creating websites. I moved back to Australia and landed job at a local web agency, where I spent my days creating WordPress sites and WooCommerce stores for clients.
Each project taught me something new, and I loved the variety of challenges that came with agency work. Eventually, I decided to turn to freelancing. This move allowed me to build deeper, more lasting relationships with store owners.
I could really get to know their businesses, understand their challenges, and be part of their growth journey. While spending time in the eCommerce space, I quickly realized that every store is truly different. Each had its own unique challenges, workflows, and requirements that couldn’t always be solved with off-the-shelf solutions. These differences and the specific needs of my clients are what led me down the path of plugin development.
I started creating custom solutions for individual clients, and soon realized that many store owners faced similar challenges. Why not turn these solutions into plugins that could help more people?
I made my first WooCommerce plugin sale in May 2018, selling through my personal site as an experiment. I still remember the excitement of that first sale – someone on the other side of the world found value in something I created! The response was encouraging, and it validated my belief that there was a real need for specialized WooCommerce solutions.
Since then, those early plugins have grown into something much bigger. They now have their own dedicated home here at Puri.io, and we’ve helped thousands of store owners customize their shops to work exactly how they need them to.
What’s next?
The eCommerce tech space is ever-growing, and so is Puri.io! You’ll see more updates and plugins for WooCommerces in the future.
You can follow the journey my personal journey on X @morganhvidt (No support questions please).
I’m also working on exciting projects such as Conditional Blocks for controlling WordPress visibility with clicks, not code.
Do you have any questions or requests? Send me a message via support