8 Types of Online Shoppers And How To Sell To Them

The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most time and resources into keeping. It’s also important to know which customers aren’t giving your …

Change WooCommerce “Out of Stock” Messages Guide

The default out of stock messages in WooCommerce aren’t friendliest for customers. This guide will show you how you can change and customize any of the out of stock or in stock messages. Changing Product “Out of stock” to “Sold out” Simple products will have the default “out of stock” message. It’s really easy to …

Are you using colors wrong for your branding and online marketing?

Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why you should pay more attention to branding and color. Why do we even need to …

Cookie Laws 101: What should you be doing and why?

What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they can also help with analytics and targeted advertising.  There’s heaps more information about the different …

How export/import a Bookable Product with the Helper

Every business that uses WooCommerce Bookings has a vastly different setup for their bookable products. This guide will show you how to export and import any bookable product as well as the global availability rules for stores. We’ve often had to import our customers’ bookable products into our development server for testing with our Availability …