The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most time and resources into keeping. It’s also important to know which customers aren’t giving your …
Continue reading “8 Types of Online Shoppers And How To Sell To Them”
You may have noticed that the Storefront Theme has an odd design choice. When customers view a WooCommerce product that is out of stock, they are greeted by a sad frowny face. The frowny face can leave your customers with a sad impression that they didn’t get to their product in time. Out of stock …
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The default out of stock messages in WooCommerce aren’t friendliest for customers. This guide will show you how you can change and customize any of the out of stock or in stock messages. Changing Product “Out of stock” to “Sold out” Simple products will have the default “out of stock” message. It’s really easy to …
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So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a good time to switch to a red button, right? WRONG! Sure, you’ve observed a difference …
Continue reading “A/B Testing: How do you check for significance?”
Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be getting more clicks from your email campaigns. Enter A/B testing…. What is A/B testing? A/B …
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Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why you should pay more attention to branding and color. Why do we even need to …
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What is the GDPR? The General Data Protection Regulation (GDPR) is a regulation made by the EU to protect individual rights to privacy, consent, and control over personal data. The GDPR only allows personal data to be gathered under strict conditions, and it is the responsibility of the website owner to respect the rights of …
Continue reading “How To Make Your Site GDPR Compliant Part 1”
We all know that trust is super important when it comes to sales conversion. However, studies have found that trust is a really complex thing to build and involves all aspects of your business, including brand, products, communication quality, and perceived value for money. We’ve included some tips on making sure your online store is …
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Version 3.0 is out for both Checkout Countdown Free & Pro! We encourage you to read the release notes carefully. We’ve made some big changes to how the plugins function. PRO USERS – Pro version is now a standalone plugin (not an add-on). If you have upgraded to Checkout Countdown Free 3.0 and still are …
What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they can also help with analytics and targeted advertising. There’s heaps more information about the different …
Continue reading “Cookie Laws 101: What should you be doing and why?”
So you’ve just set up your business and it’s time to get paid via PayPal. You’ve likely already discovered that you can only set up 1 IPN (instant payment notification) URL on you PayPal Business account, so you are unable to correctly set up payment notifications for your new WooCommerce store. This is a common …
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Every business that uses WooCommerce Bookings has a vastly different setup for their bookable products. This guide will show you how to export and import any bookable product as well as the global availability rules for stores. We’ve often had to import our customers’ bookable products into our development server for testing with our Availability …
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