Marketing

Should I Sell Software Using Licenses Or A One-Off Fee?

Lari - Posted on March 6, 2020 -

Many software developers have moved to a subscription based model. There are a few who haven’t though, and they have their reasons. For a new developer, it’s a tough decision deciding which way to go. We know, we’ve been there! So for any new developers out there, or any seasoned developers who feel the need […]

8 Types of Online Shoppers And How To Sell To Them

Lari - Posted on February 19, 2020 -

The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most time and resources into keeping. It’s also important to know which customers aren’t giving your […]

A/B Testing: How do you check for significance?

Lari - Posted on February 5, 2020 -

So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a good time to switch to a red button, right? WRONG! Sure, you’ve observed a difference […]

What Is A/B Testing? A Detailed Introduction

Lari - Posted on January 21, 2020 -

Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be getting more clicks from your email campaigns. Enter A/B testing…. What is A/B testing? A/B […]