Category Marketing

Marketing, Tips and Tricks

Should I Sell Software Using Licenses Or A One-Off Fee?

Many software developers have moved to a subscription based model. There are a few who haven’t though, and they have their reasons. For a new developer, it’s a tough decision deciding which way to go. We know, we’ve been there!…

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March 6, 2020

Marketing, Tips and Tricks

8 Types of Online Shoppers And How To Sell To Them

The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most…

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February 19, 2020

Marketing, Tips and Tricks

A/B Testing: How do you check for significance?

So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a…

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February 5, 2020

Marketing, Tips and Tricks

What Is A/B Testing? A Detailed Introduction

Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be…

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January 21, 2020