Resources about marketing eCommerce businesses. Our articles generalized for different types of stores, although we provide additional suggestions for WooCommerce and Shopify stores.
Be as specific and personalized as possible. Say you’re selling multiple types of flowers: roses, lillies, marigolds, etc. And you’re just getting some new roses in store. You have a huge mailing list of customers who have purchased flowers from…
Many software developers have moved to a subscription based model. There are a few who haven’t though, and they have their reasons. For a new developer, it’s a tough decision deciding which way to go. We know, we’ve been there!…
The customer is always right ( well sometimes), BUT not all customers have the same value for your business. It’s important to know which customers are the most valuable for you, and therefore who you should be dedicating the most…
So you’ve read my detailed introduction into A/B testing and set up your first test. You’ve compared a red button to a blue button and found that more people clicked the red button than the blue button. Seems like a…
Do you want to make sure that your website is performing the best that it possibly can be? Perhaps you want to know if your advertising money could be working better. Maybe you want to see if you could be…
Color in marketing and branding can hurt your business if used incorrectly. But if used right, color can be a powerful marketing and conversion tool. I did some research and compiled some of my insights in this post about why…
What is the GDPR? The General Data Protection Regulation (GDPR) is a regulation made by the EU to protect individual rights to privacy, consent, and control over personal data. The GDPR only allows personal data to be gathered under strict…
We all know that trust is super important when it comes to sales conversion. However, studies have found that trust is a really complex thing to build and involves all aspects of your business, including brand, products, communication quality, and…
What is a cookie? Unfortunately it’s not a tasty snack. It’s a small piece of data stored in your browser that allows a website to remember your preferences over time. Most websites need them in order to function. But they…
One of the hardest parts about running an online store is to get people coming to your site. But how many of them actually buy your products? Customers make purchases when they feel safe, comfortable, and that they can trust…
Online shopping is great and convenient, but it does have one massive downside – there’s a massive screen separating your customers from your products. Not being able to physically interact with a product is a big deal. Studies have shown…