Better Product Variations for WooCommerce
People love to scroll, so make sure all your product variations are expanded to the shop pages. Your customers can't buy what they can't see!
WordPress 5.8 or later
WooCommerce 8 or later
PHP 7.4 - 8.4
Designed For
Your customers can’t buy what they can’t see
Every day, shoppers leave WooCommerce stores without finding products they would have purchased—simply because those variations were hidden behind extra clicks. Better Product Variations fixes this by displaying product variations as individual items directly in your shop catalog.
The Hidden Variation Problem
Picture a customer shopping for a blue dress. They see your “Summer Dress” listing with a generic photo. But your blue version—the exact one they want—is hidden behind a product click they’ll never make.
This happens constantly. And it’s costing you sales.
WooCommerce’s limitation: Variable products show only one option in shop listings
The result: Customers miss variations they would have bought
The solution: Display variations as separate, purchasable products
How Better Product Variations Works
Our plugin enhances WooCommerce’s catalog display without modifying core functionality. Using an efficient post-query approach, it expands selected variations into individual product listings while maintaining full compatibility with your existing setup.
Simple Concept, Powerful Results
Before: One product → Customer must click → Discover variations → Maybe purchase
After: All variations visible → Customer sees what they want → Direct purchase
Technical Implementation That Just Works
- Smart Detection – Identifies product queries without modifying WooCommerce core
- Efficient Processing – Single optimized query fetches all needed variations
- Clean Integration – Injects variations into existing shop layouts
- Performance First – Leverages WordPress caching, no speed impact
No template overrides. No compatibility issues. Just more visible products.
Control What Displays
Not every variation needs individual display. You decide what makes sense for your store.
Global Configuration
Set store-wide rules in WooCommerce settings:
- Fashion store? Display color variations, keep sizes on product page
- Furniture store? Show material options, handle dimensions traditionally
- Electronics? Display models and configurations separately
Per-Product Flexibility
Override global settings for specific products:
- Feature products with expanded variations
- Simplify complex products with too many options
- Test different approaches without affecting your entire catalog
Features That Drive Results
For Your Customers
Instant Visual Shopping
See all options immediately. No hunting. No guessing. No leaving.
Direct Add-to-Cart
Buy the exact variation from the shop page. Fewer clicks, more sales.
Mobile-Optimized Experience
Especially powerful on mobile where every tap counts.
For Your Business
Higher Conversions
increase in product engagement
Reduced Support Load
Customers find what they need without asking
Inventory Visibility
Show what’s actually in stock, hide what isn’t
Setup in Minutes
1. Install and Activate
Standard WordPress plugin installation. No special requirements.
2. Configure Display Rules
WooCommerce → Settings → Products → Better Variations
☑ Enable variation expansion
Select attributes: [Color] [Material] [Style]Code language: CSS (css)3. See Immediate Results
Your variations now display as individual products. That’s it.
Going Deeper
Fine-tune by product:
Edit any variable product → Variation Display tab → Override global settings
Common patterns:
- Start with one visual attribute
- Monitor customer behavior
- Expand gradually based on data
View detailed configuration guide →
Technical Performance
- Query Efficiency: Adds only 1-2 optimized queries per page
- Caching Compatible: Works with all major caching plugins
- Mobile Optimized: Faster shopping on devices where people love to scroll
Implementation Support
Comprehensive Documentation
- Getting Started – Up and running in minutes
- Use Cases – Industry-specific examples
- Developer Guide – Hooks, filters, and customization
- FAQ – Quick answers
Built for Professionals
For Store Owners
- Intuitive settings interface
- No technical knowledge required
- See results immediately
For Agencies
- Client-safe implementation
- No theme modifications
- Reliable, maintainable code
Ready to Show What You’re Selling?
Every day without Better Product Variations is another day of:
- Hidden products customers would buy
- Lost sales to competitors who show options upfront
- Support time spent answering “do you have…”
FAQs
Will this work with my theme?
Yes! No template modifications needed. Works with any standard WooCommerce theme.
Does it impact performance?
No. Optimized queries and caching mean no noticeable impact on load times.
Can I control exactly what displays?
Absolutely. Global settings plus per-product overrides give you complete control.
Do you have demo?
Yes, we have the example product on our demo site you can see the expanded variations.
Otherwise you can try it out yourself! We have 14 day refund guarantee on purchases.
Better Product Variations for WooCommerce – Professional variation display that increases conversions
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Our promise
14-day money-back guarantee
Great support to help you
See usage documentation & guides